Overview:
Revitalizing grofoundation.io to enhance user experience, showcase impactful initiatives, and align the design with the foundation's mission and values.
Objectives:
1. User-Centric Design: Craft an intuitive and engaging user experience to cater to the diverse audience visiting grofoundation.io.
2. Brand Alignment: Ensure the website reflects the Gro Foundation's identity, values, and commitment to positive social impact.
3. Mobile Responsiveness: Implement a responsive design to guarantee a seamless experience across various devices, emphasizing accessibility.
4. Content Showcase: Strategically highlight key initiatives, success stories, and ongoing projects to captivate and inform visitors.
5. Donor Engagement: Integrate effective calls-to-action and donation functionalities to encourage and facilitate contributions.
Process:
1. Research & Analysis: Conducted a thorough analysis of the existing website, user feedback, and industry trends to identify areas for improvement.
2. Wireframing & Prototyping: Developed wireframes and prototypes to visualize the new layout and gather stakeholder feedback before proceeding to full design.
3. Design Iterations: Implemented a modern and visually appealing design, incorporating the Gro Foundation's color palette and branding elements.
4. Development: Collaborated with the development team to ensure seamless integration of design elements, emphasizing performance and responsiveness.
5. Testing & Feedback: Conducted usability testing and gathered feedback to make necessary adjustments for optimal user experience.
6. Launch & Optimization: Successfully launched the redesigned website, continually monitoring performance and making optimizations for ongoing improvement.
Results:
· Improved user engagement metrics, including increased time spent on the site and reduced bounce rates.
· Enhanced brand perception, with positive feedback from stakeholders and visitors.
· Streamlined donation process leading to an uptick in contributions and support for the foundation's initiatives.
Technologies Used:
HTML, CSS, JavaScript and wp as cms
